This is an key field messaging guide on COVID-19. It contains key talking points for isolated individuals and communities. And for those with access to them.
It is written for oral communication. And is designed to be utilized with other written materials, if available.
Our research has looked at groups not receiving key messages. And as of December 26, 2020 many are still not getting them.
The purpose of this guide is to foster health literacy. More, it is basic thus different than other messaging (see our site). But it has a different audience and approach. It is designed to be delivered orally. And for direct conversation. It should be used as a tool with other handouts or other media.
It is designed to cut through myths. And give foundational information. Thus, it increases health literacy. And that is the goal here. Myths exist. And we need to overcome them. This approach helps.
Key Talking Points
The key messages follow:
Virus Health Information
The virus was first discovered 20 years ago. It is often called SARS, but is also known as the coronavirus. Or COVID-19 for short.
It is not the flu. The flu is a different virus. But they share similar symptoms.
Experts found it is stronger and often more dangerous than the flu.
It spreads much easier than the flu.
It primarily spreads through the air.
You can have the virus and not become sick. But you can still spread it to others.
You can have the virus for several days before becoming sick. And it can spread to others even if you are not experiencing symptoms.
It causes high fevers.
Over one million people around the world have died from it.
As many as one in three people that get sick from the virus continue experiencing symptoms. In rare cases, some are unable to return to work.
Protecting yourself and those Around you
Avoid contact with people who are sick or may have been exposed to it.
Call 911 or go to a hospital if you are are: having difficulty breathing, your lips are turning blue, are experiencing new confusion, are experiencing persistent pain or pressure in the chest or have the inability to stay awake.
If you or someone is need of immediate medical help, dial 911. You can use any phone to call 911. Even if it does not have active cellphone service.
If you or someone is experiencing these symptoms and you decide to drive to a medical center, call them by phone first.
Some cases can be fatal without medical attention.
Avoid large groups and public places if possible.
When you are around others, wear a face mask. Make sure it covers both your nose and mouth completely.
After being around others and in public places, wash your hands for at least 20 seconds with soap and water.
Also avoid touching your face with your hands.
If someone is sick, take steps to isolate and protect others, and yourself, too. If possible, they should stay in a “sick room.”
You can be tested to see if you have the virus. Call a doctor’s office or local county emergency support office to find out where.
End of Message Section
Many people are not comfortable reading health information. Some cannot read. Some have poor eyesight. And others are not interested.
We designed this to be delivered orally. It is best to deliver in person. But also by phone.
The most effective method to deliver these messages is to provide the document to the person or small group. And then go over each point. Read each item to them. Speak clearly and directly. And make sure they are following along. More, encourage them to repeat what you are saying. And to talk about.
Clarify. Make sure they understand each item. Discuss it with them. Answer questions directly. Make sure they understand your answer.
Make sure you are fluent in the language of the person you are speaking to. Preferred language is essential to communicate clearly.
Do not direct people to the internet or online resources unless you know they are internet-literate. This guide is for those without access.